Thursday, April 11, 2013

A new measure may unlock the mysteries of pain

If you have ever arrived at a hospital writhing in agony and had the six faces of the "Wong-Baker Pain Assessment Scale" thrust in front of you, you know that the medical profession's understanding of pain is, shall we say, in a rudimentary state. But a new study suggests there may be a more revealing way to communicate the experience of pain than pointing to a grimacing stick-figure face with furrowed brows and some tears.

A group of scientists at the University of Michigan have succeeded in using functional magnetic resonance imaging to tease apart the brain's consistent response to physical pain from its very similar response to emotional pain. The result is a moving picture of physical pain that allowed the researchers to predict with remarkable accuracy whether the individual whose brain they were watching was experiencing intense physical pain, the sensation of a warm spot on his arm, or the sting of social rejection.

Physical pain is a deeply subjective sensation. The same physical insult is felt differently from person to person. It can be magnified by depression; masked by drugs or the experience of shock; brought on, even, by social rejection or the loss of a loved one.

To make matters more complex, the line between emotional anguish and physical pain is a thin one -- and with good reason, because the brain circuits that processes physical pain largely overlap with those that process social pain.

But the latest research, published in Thursday's edition of the New England Journal of Medicine, offers the tantalizing prospects that pain "could be objectified by a measure that did not require direct patient reporting," as an editorial commenting on the study put it.

In four separate experiments, researchers put 114 subjects into fMRI scanners and watched as the participants had a heated wand applied to their arm. The tip of the device could deliver "thermal stimuli" ranging from innocuously warm to painfully hot.

In the first two studies, researchers developed for each subject a "neural signature" of physical pain. They found that in 94% of cases, seeing only those predictable patterns of brain activity would allow researchers to tell whether the subject was in pain.

In a third study, 40 participants underwent the same battery of stimuli. But researchers also recorded their brains' responses to a form of social pain -- the intense rejection each felt from seeing photographs of a person who had recently instigated a wrenching romantic break-up.

While there was considerable overlap between the neural signatures of social rejection and of physical pain, small differences between the two allowed researchers to tell whether a subject in a scanner was feeling the sting of being dumped or the burn of a hot poker pressed against her arm 78% of the time -- a success rate much better than chance.

In a fourth study, the researchers showed that infusions of the potent narcotic remifentanil (Fentanyl) not only suppressed subjects' subjective experience of pain when the heat on their arm was intense; it also suppressed the neural brain "signature" of pain by an average of 53%.

For medical practice, the implications of this work are far-reaching.

If a clear measure of physical pain could be reliably captured by an imaging machine, patients who are "locked in" to bodies broken by disease or injury could tell their doctors if they hurt -- and what helps. Developers of pain-fighting drugs or devices would have a consistent metric by which to judge the effectiveness of their therapies. Opiate drug-seekers who claim to be in pain could be referred to addiction treatment rather than have their habit fed. Patients with phantom-limb pain, or whose chronic pain is exacerbated by depression, might use the images to guide efforts at pain-suppression.

Identifying the neural signature of physical pain ? and differentiating it from that of social pain ? is an exercise with ?enormous clinical relevance,? said University of Michigan psychologist Ethan Kross, the paper?s senior author. The techniques used in this round of research, he added, will need much refinement before they are ready to be used in physicians' offices.

"We?re just beginning to scratch the surface,? he said: Now that researchers can recognize two deeply subjective states of experience in the brain, they have come closer to learning how they might recognize the neural signatures of other complex emotions ? empathy, jealousy, anger or love.

"This data suggests it may be possible to look at patterns of neural activity across the brain to predict complicated psychological states," Kross said. "That's what really gets me excited."

Nathan DeWall, a University of Kentucky psychologist who also studies social pain, called the latest work "riveting." DeWall, who was not involved in the NEJM study, said its "elegant methods" and "clean results" will propel a relatively new line of research that exists at the juncture of medicine and neuroscience.?

The experiments demonstrate how high-tech brain scanners could help physicians assess clinical symptoms "that were previously thought to be impenetrable," wrote Dr. Assia Jaillard, a French radiologist, and Brigham and Women's Hospital neurologist Allan H. Ropper in the editorial that accompanied the study.

"Being doctors, though, we may ultimately have to acknowledge that 'pain is pain,' and can be reported only by the patient," they added.

melissa.healy@latimes.com

Source: http://feeds.latimes.com/~r/latimes/news/science/~3/aV48aJzIbH4/la-sci-pain-measure-fmri-20130409,0,705985.story

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Obama budget: Trim Social Security, tax wealthy

President Barack Obama gestures as he speaks about his proposed fiscal 2014 federal budget, Wednesday, April 10, 2013, in the Rose Garden of the White House in Washington. (AP Photo/Charles Dharapak)

President Barack Obama gestures as he speaks about his proposed fiscal 2014 federal budget, Wednesday, April 10, 2013, in the Rose Garden of the White House in Washington. (AP Photo/Charles Dharapak)

President Barack Obama, accompanied by acting Budget Director Jeffrey Zients, speaks in the Rose Garden of the White House in Washington, Wednesday April 10, 2013, to discuss his proposes fiscal 2014 federal budget. (AP Photo/J. David Ake)

FOR POSITION ONLY; Graphic shows major points of President Obama's FY 2014 budget and comparisons with other plans

House Speaker John Boehner of Ohio meets with reporters on Capitol Hill in Washington, Wednesday, April 10, 2013, following a Republican strategy session, and the release of President Barack Obama's proposed fiscal 2014 federal budget. (AP Photo/J. Scott Applewhite)

President Barack Obama, accompanied by acting Budget Director Jeffrey Zients, speaks in the Rose Garden of the White House in Washington, Wednesday April 10, 2013, to discuss his proposes fiscal 2014 federal budget. (AP Photo/Susan Walsh)

WASHINGTON (AP) ? President Barack Obama sent Congress a $3.8 trillion spending blueprint on Wednesday that strives to achieve a "grand bargain" to tame runaway deficits, raising taxes on the wealthy and trimming popular benefit programs including Social Security and Medicare.

The president's budget projects deficit reductions of $1.8 trillion over the next decade, achieved with higher taxes, reductions in payments to Medicare providers and cutbacks in the cost-of-living adjustments paid to millions of recipients in Social Security and other government programs.

The budget would also nearly double the federal tax on cigarettes to $1.95 per pack. That money would fund a new pre-school program for 4-year-olds.

The president's proposed spending for the 2014 fiscal year, which begins Oct. 1, would rise 2.5 percent from this year.

The budget projects a deficit for the current year of $973 billion, falling to $744 billion in 2014. Those would be the first deficits below $1 trillion since 2008. Even with the president's deficit reductions, the budget projects the red ink would total $5.3 trillion over the next 10 years.

The plan includes a compromise proposal that Obama offered to House Speaker John Boehner during "fiscal cliff" negotiations last December. Boehner walked away from those talks because of his objections to raising taxes on the wealthy.

By including proposals to trim Social Security and Medicare, the government's two biggest benefit programs, Obama is hoping to entice Republicans to consider tax increases.

"I have already met Republicans more than halfway, so in the coming days and weeks I hope that Republicans will come forward and demonstrate that they're really as serious about the deficit and debt as they claim to be," Obama said in the White House Rose Garden.

But instead of moving Congress nearer a grand bargain, Obama's proposals so far have managed to anger both the Republicans, who are upset by higher taxes, and Democrats unhappy about cuts to Social Security benefits.

The White House highlighted $580 billion in tax increases on the rich over 10 years, which would be obtained primarily by limiting deductions the wealthy can take. But the figure climbs closer to $1 trillion after adding in a 94-cents-per-pack increase in taxes on cigarettes, slower inflation adjustments to income tax brackets, elimination of oil and gas production subsidies, an increase in the estate tax and a new "financial crisis responsibility" fee on banks.

Responding to the budget, Boehner said Republicans were unwilling to go beyond the $660 billion in higher taxes approved as part of the "fiscal cliff" deal. "The president got his tax hikes in January. We don't need to be raising taxes on the American people," Boehner said.

House Budget Committee Chairman Paul Ryan, R-Wis., said Obama's budget "doesn't break new ground. It goes over old ground. It takes more from families to spend more in Washington." Senate Republican Leader Mitch McConnell dismissed Obama's budget as "not a serious plan. For the most part, just another left-wing wish list."

The president's spending and tax plan is two months late. The administration blamed the delay on the lengthy negotiations at the end of December and then fights over the resulting March 1 automatic spending cuts.

The Obama budget proposal will join competing outlines already approved by the Republican-controlled House and the Democratic-run Senate.

Obama's plan is not all about budget cuts. It also includes an additional $50 billion in spending to fund infrastructure investments, including $40 billion in a "Fix It First" effort to provide immediate money to repair highways, bridges, transit systems and airports nationwide.

Obama's budget would also provide $1 billion to launch a network of 15 manufacturing innovation institutes across the country, and it earmarks funding to support high-speed rail projects.

The president's plan to establish a program to offer preschool to all 4-year-olds from low- and moderate-income families would be financed by the higher tax on tobacco, which the administration said would raise $78 billion over a decade.

The administration said its proposals to increase spending would not increase the deficit but rather would be paid for either by increasing taxes or making deeper cuts to other programs.

Among the proposed cuts, the administration wants to trim defense spending by an additional $100 billion and domestic programs by an extra $100 billion over the next decade. However, those cuts would actually be less than the automatic spending cuts they would replace in the "sequester" that would have trimmed government spending by $1.2 trillion over 10 years. Obama's budget, if adopted, would eliminate future sequester reductions. Those cuts began taking effect on March 1 with an initial $85 billion in reductions.

The Obama budget proposes cutting $400 billion from Medicare and other health care programs over a decade. The cuts would come in a variety of ways, including negotiating better prescription drug prices and asking wealthy seniors to pay more.

It would obtain an additional $200 billion in savings by scaling back farm subsidies and trimming federal retiree programs.

The most sweeping proposal in Obama's budget is a switch in the way the government calculates the annual cost-of-living adjustments for the millions of recipients of Social Security and other benefits. The new method would take into account changes that occur when people substitute goods rising in price with less expensive products. It results in a slightly lower annual reading for inflation.

The switch in the inflation formula would cut spending on government benefit programs by $130 billion over 10 years, although the administration said it planned to protect the most vulnerable, including the very elderly. The change would also raise about $100 billion in higher taxes because the current CPI formula is used to adjust tax brackets each year. A lower inflation measure would mean more money taxed at higher rates.

In the tax area, Obama's budget would also implement the "Buffett Rule" requiring that households with incomes of more than $1 million pay at least 30 percent of their income in taxes.

Congress and the administration have already secured $2.5 trillion in deficit reduction over the next 10 years through budget reductions and with the end-of-year tax increase on the rich. Obama's plan would bring that total to $4.3 trillion over 10 years.

It is unlikely that Congress will get down to serious budget negotiations until this summer, when the government once again will be confronted with the need to raise the government's borrowing limit or face the prospect of a first-ever default on U.S. debt.

As part of the administration's effort to win over Republicans, Obama will have a private dinner at the White House with about a dozen GOP senators Wednesday night. The budget is expected to be a primary topic, along with proposed legislation dealing with gun control and immigration.

Early indications are that the budget negotiations will be intense. Republicans have been adamant in their rejection of higher taxes, arguing that the $660 billion increase on top earners that was part of the late December agreement to prevent the government from going over the "fiscal cliff" is all the new revenue they will tolerate.

The administration maintains that Obama's proposal is balanced with the proper mix of spending cuts and tax increases.

Obama has presided over four straight years of annual deficits totaling more than $1 trillion, reflecting in part the lost revenue during a deep recession and the government's efforts to get the economy going again and stabilize the financial system.

The budget plan already passed by the GOP-controlled House projects reaching balance in 2023, a year in which Obama's proposal projects a $439 billion deficit. The budget outline approved by the Democratic-controlled Senate tracks more closely to the Obama proposal, although it does not include changes to the cost-of-living formula for Social Security.

Online:

http://hosted.ap.org/interactives/2013/us-budget-2013/

___

Associated Press writers Andrew Taylor, Jim Kuhnhenn, Donna Cassata and Julie Pace contributed to this report.

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/386c25518f464186bf7a2ac026580ce7/Article_2013-04-10-Obama%20Budget/id-770dfa199dcf4f3e9bcf9a51c92cb8a4

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Wednesday, April 10, 2013

Iran says 37 killed in earthquake in south

TEHRAN, Iran (AP) ? A 6.1 magnitude earthquake killed at least 37 and injured hundreds more in a sparsely populated area in southern Iran on Tuesday, Iranian officials said, adding that it did not damage a nuclear plant in the region.

The report said the earthquake struck the town of Kaki some 96 kilometers (60 miles) southeast of Bushehr, a town on the Persian Gulf that is home of Iran's first nuclear power plant, built with Russian help.

"No damage was done to Bushehr power plant," Bushehr provincial governor Fereidoun Hasanvand told state TV. He said 37 people had died so far and 850 were injured, including 100 who were hospitalized.

The plant's chief, Mahmoud Jafari, confirmed the site's condition to semi-official Mehr news agency, saying that it is resistant to earthquakes of up to magnitude eight.

Water and electricity were cut to many residents, said Ebrahim Darvishi, governor of the worst-hit district Shonbeh.

The UN's nuclear watchdog agency said on its website that it had been informed by Iran that there was no damage to the plant and no radioactive release and, based on its analysis of the earthquake, was not seeking additional information. The International Atomic Energy Agency statement indicated that it was satisfied there was little danger.

Damaged houses are seen in the earthquake stricken town of Bushehr in Iran April 9, 2013. A powerful earthquake struck close to Iran's only nuclear power station on Tuesday, killing 30 people and ... more? Damaged houses are seen in the earthquake stricken town of Bushehr in Iran April 9, 2013. A powerful earthquake struck close to Iran's only nuclear power station on Tuesday, killing 30 people and injuring 800 as it devastated small villages, state media reported. REUTERS/Mehr News Agency (IRAN - Tags: DISASTER) ATTENTION EDITORS - THIS IMAGE WAS PROVIDED BY A THIRD PARTY. THIS PICTURE IS DISTRIBUTED EXACTLY AS RECEIVED BY REUTERS, AS A SERVICE TO CLIENTS less? ?

Shahpour Rostami, the deputy governor of Bushehr province, told state TV that rescue teams have been deployed to Shonbeh.

Three helicopters were sent to survey the damaged area before sunset, said Mohammad Mozaffar, the head of Iran's Red Crescent rescue department. He said damage was particularly bad in the village of Baghan.

Kaki resident Mondani Hosseini told The Associated Press that people had run out into the streets out of fear.

Dozens of aftershocks have been reported by the official IRNA news agency since the earthquake, which occurred at 16:22 local time, 11:58 GMT.

Iran announced three days of mourning.

The quake was felt across the Gulf in Bahrain, the United Arab Emirates and Qatar, where workers were evacuated from high-rise buildings as a precaution.

Earlier on Sunday a lighter earthquake jolted the nearby area. Iran is located on seismic faults and it experiences frequent earthquakes.

In 2003, some 26,000 people were killed by a 6.6 magnitude quake that flattened the historic southeastern city of Bam.

In Russia, the head of the state agency responsible for the Bushehr project said the reactor was not producing fission by chain reaction when the tremor occurred.

"Personnel at the station are continuing to work in a normal regime, the radiation conditions are within the norms of natural background," Igor Mezenin was quoted as saying by the ITAR-Tass news agency.

____

AP writers George Jahn in Vienna and James Heintz in Moscow contributed to this report.

Source: http://news.yahoo.com/iran-says-37-killed-earthquake-south-191841244.html

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Affymetrix expects 1Q revenue below Street's view

SANTA CLARA, Calif. (AP) -- The genetic testing instrument business Affymetrix Inc. expects first-quarter revenue below Wall Street expectations.

The Santa Clara, Calif., company said Tuesday it expects total revenue of about $78 million for the quarter that ended March 31. That includes about $19 million from its eBioscience segment. Affymetrix will report full results April 30 after markets close.

Analysts expect, on average, revenue of $83.3 million, according to FactSet.

The company also said Tuesday it expects to report cash on hand of at least $38 million as of March 31.

Affymetrix technology helps analyze biological systems at the cell, protein and gene levels. For instance, it provides kits for molecular biology applications like DNA sequencing and protein analysis.

Its shares finished at $4.66 on Monday. They have traded in a 52-week range of $2.96 to $5.50.

Source: http://news.yahoo.com/affymetrix-expects-1q-revenue-below-113446579.html

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The Best Way To Sell More Personal Training - Fitness Business

By Pat Rigsby

Effectively selling personal training is one of the most common things that separate a financially successful fitness business from an unsuccessful one.

The good news is that selling is more in lie with everything else that you do as a trainer or a coach than you probably think.

And, in fact, the best way to sell more personal training is to make the sales process more about the prospective client and less about ?closing the sale.?

The way that selling personal training was taught for a long time and is still taught by some is that closing a sale is an adversarial interaction where either you win or the prospect wins.

What a horrible way to look at it.

Selling starts with having a truly valuable solution that the prospective client will benefit from and it?s really just the process of finding the right mutually beneficial relationship where you can help them achieve their goals and in exchange you get compensated for your help.

So let?s look at the best way to sell more personal training through the prospective client?s eyes:

Step 1: I Need To Know Who You And Your Business Are.

Purchasing obviously starts with awareness.? Someone can?t become your client if they don?t know who you are.?

Step 2: I Need To Connect With What You Offer.

What you have to offer needs to speak directly to that person.? If they?re looking for fat loss and you?re talking about corrective exercise, they don?t connect.? That doesn?t mean they don?t need it, but they don?t connect with it.?

Step 3: I Need To Trust You Can Deliver What I Specifically Want.

No one makes a purchase unless they believe that what they?re buying will deliver the outcome they?re looking for.?

These first three steps are where so many fitness pros miss the boat.? They think they?re selling what they want to sell rather than what a specific person wants.? Or they don?t recognize that they need to have the prospect personally connect with them and what they offer.

That?s the beauty of referral marketing.?

It takes care of all three of these steps at once.?

Your happy client makes people aware of who you are and really facilitates the connection and trust in a way that you can?t because they?re talking to someone who already knows, likes and trusts them.

Step 4: I Need To Experience What You Have To Offer.

Most people want to try before they buy.? This can mean something as simple as a Success Session with you to make sure you?re able to provide what they need, or it could be a couple of free sessions or a paid 21 day or month long program.

Step 5: I?m Ready To Become A Client.

This is where most fitness pros think everything happens.? They?re wrong.? This is just a natural step in the progression if you?ve done what you?re supposed to do up to this point.? It?s actually easier to lose people in the first couple of steps than it is this one.? You just don?t know you?ve lost them because they?re not sitting in front of you.

Step 6: I WANT To Become A Fan.

No one goes into a business hoping for an ordinary experience.? They want to be WOWed.? They want to fall in love with the business.? The fact that most businesses don?t inspire that type of feeling is a shame for them, but it?s an opportunity for you.

If you can create fans at this stage it makes everything else you do SO much easier.?

Step 7: I?m Eager To Share my Experience With Others.

This is the pinnacle.? If someone has made it through all 6 previous steps, then they?re primed to go out and be an advocate for what you do.? That may mean referring in the traditional sense.? It may mean talking about their experience on Facebook every day.? It could mean becoming a connector for you with people they know.

This process is a little different than what most people think of as sales, but it?s hands down the best way to sell more personal training.? So let?s take a quick look at how you can dial your training sales process in:

Step 1: Making Sure The Right People Know About You.

  • Is your business and your unique message getting in front of the type of prospects you want on a consistent basis?
  • Do you have multiple strategies in place that are making sure this happens?

Step 2: Do Your Ideal Prospects Connect With What You?re Saying.

  • Is your message or your Big Idea clear enough that it stands out from the competition?
  • Does it speak to the people you want to have as clients so specifically that they feel like you?re speaking directly to them?

Step 3: Are You Creating Enough Trust?

  • Do you have testimonials and success stories that speak to how effectively you deliver what you say you do?
  • Is everything that someone can see about you congruent?

Step 4: Do You Have A Great Try Before You Buy Experience?

  • Do you have a strong Front End Offer in place?
  • Does it WOW the prospect or is it just like everyone else?s?

Step 5: How Do You Transition People To Become Clients?

  • Do you have a Win / Win Closing Process?
  • Are you focusing on selling what?s best for the client or what?s the most expensive?

Step 6: Do You Have A WOW Experience?

  • Is it clear to your clients that what they get from you is very different from what the competition offers?
  • Do you actively educate your clients?
  • Do you have WOW touchpoints with every client?

Step 7: Do You Make It Easy For Your Clients To Connect You With Others?

  • Do you have a variety of ways for clients to introduce you to their network?
  • Do you connect with your clients through social media?
  • Do you get testimonials from your clients?
  • Do you provide sharable education?

So hopefully you see why the best way to sell personal training isn?t the traditional way to sell personal training.? Your fitness sales process is really the cultivation of a relationship with your ideal prospect to the point that they become a fan that eagerly spreads the word about your business.

So use the questions that I shared toward the end to optimize your approach to selling and before long you can be reaping the rewards of the best way to sell more personal training.

Source: http://fitbusinessinsider.com/the-best-way-to-sell-more-personal-training/

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Tuesday, April 9, 2013

Sony unveils Anycast Touch all-in-one production system at NAB

SONY'S NEW ANYCAST TOUCH ADDS FAMILIAR EASY-TO-USE INTERFACE TO ITS POWERFUL AND PORTABLE LIVE PRODUCTION SYSTEM

Las Vegas, NAB Booth C11001, April 7, 2013 -- Sony's new Anycast Touch system combines
the familiar touch-screen interface common in mobile devices with full-scale A/V
performance. This affordable, easy-to-use, ultra-portable all-in-one live production system is
ideal for live broadcasting or webcasting in applications such as education, corporate,
government, houses of worship, sports and more.

The Anycast Touch system combines a video switcher, audio mixer, special effects
generator, PTZ camera control, a real-time streaming encoder, image still store, character
generator, and scale converter. It uses a sliding, dual touch-screen interface similar to a
tablet. A unique tilt-screen function allows the two dual screens to split video and audio
controls and conveniently store them in scene folders with settings including titles, logos and
effects. Operators can recall the next video source just by touching its thumbnail picture,
and content can be easily streamed live over the internet or a dedicated network.

Sony's Anycast Touch live production system
The Anycast Touch system eliminates the additional hardware typically required for professional live streaming such as encoders, video recorders, audio mixers, titlers and remote camera controllers.

The new system (model AWS-750) is an evolution of Sony's popular Anycast AWS-G500. Enhancing the original system's portability, flexibility and scalability, Anycast Touch offers incredible picture quality for live production. The system can produce full HD (1920x1080) content with 10-bit processing to produce extremely clear, highly detailed pictures either in SD, HD or a mix of both.

Sony's Anycast Touch live production system will be available in September 2013.

Source: http://www.engadget.com/2013/04/07/sony-new-anycast-touch-nab-2013/

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