NBC Links Up With Storify For Real-Time Curated Olympics Coverage Across Today.com And Owned Station Sites

On the heels of a deal with Facebook to promote Olympic conversations on NBC's Facebook page, the broadcast network today is taking one more step to improve its social standing during the big sports event. It is linking up with Storify, the social-media "story creator", to put streams of real-time Olympic content, curated by NBC journalists, across Today.com as well as NBC's 10 owned TV station websites. An NBC spokesperson tells me that this is by far the "biggest thing" that NBC has ever attempted with social media. NBC journalists -- 40 in all that will be in London and elsewhere -- will be mining content from Facebook, Twitter, Instagram, YouTube and other social media sites. It will be the first time that journalists affiliated with the local sites will work in collaboration with the NBC News team on an effort like this.

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